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Changing Markets

Campaigning against malnutrition and for better food fortification in Mexico

CAMPAIGN COORDINATION: I provided bi-lingual campaigns coordination and relationship management for a coalition campaign, including providing informal interpreting during coordination calls and events, between a London-based team and partner organisations in Mexico

RESEARCH AND REPORT WRITING: I carried out research and wrote reports on the fortification of flour in Mexico; and on Kellogg’s global fortification policy, calling out discrepancies, leading to a joint digital campaign and petition with Sum of Us.
https://changingmarkets.org/portfolio/food-fortification

COMMS MATERIALS AND SOCIAL MEDIA: I developed bi-lingual social media content, coordinating the development and design of reports, postcards and social media graphics and video content.
https://twitter.com/AlGranoMex

Greenpeace UK

Digital campaigning for Great Northern Forests Spotlight Campaign

STRATEGY: I scoped out campaign escalation tactics, established a plan for a Facebook action that targeted the brand, and implemented the action plan.
https://greenpeace.org.uk/tell-velvet-stop-wiping-away-great-northern-forest

PETITION AND E-CAMPAIGNING: I wrote the copy for all e-actions and email content, built the user-journey on Greenpeace’s CMS in html.
https://secure.greenpeace.org.uk/page/s/velvet-stop-putting-the-planet-at-risk

VIDEO: I wrote the script and worked with a professional film-maker to produce a video specifically for Facebook.

ARTICLE 19

Research, copy-writing, and copy-editing

REPORTS: I wrote the Executive Summary and copy-edited this report on press freedom in the USA. https://www.article19.org/wp-content/uploads/2018/05/Press-Freedom-Under-Threat-International-Press-Freedom-Mission-to-the-United-States.pdf

OPINION-EDITORIAL: I ghostwrote an op-ed for the Guardian on press freedom in the USA. https://www.theguardian.com/commentisfree/2018/jan/19/american-journalism-fake-news-trump
I ghostwrote a comment piece for Politica Exterior looking back at thirty years of defending freedom of expression. http://www.politicaexterior.com/articulos/politica-exterior/en-defensa-de-la-libertad-de-expresion

STATEMENTS: I wrote a statement that also works as a longer form press release with the inclusion of a quote, in response to President Trump’s criticism of NFL players’ ‘take-a-knee’ protests.
https://www.article19.org/resources/usa-silencing-dissent-is-the-trump-card-of-dictators-not-democracies

IDAHO COMMITTEE

Global campaigns research & copy-writing

GLOBAL CAMPAIGN TACTICS RESEARCH AND COPY-WRITING: I was commissioned to collate a range of examples of campaign tactics that would resonate with the LGBT activist community who the IDAHO Committee seeks to reach through their website sogicampaigns.org. I collated dozens of tactics and wrote a super short intro blurb to be added as updates and extra inspiration to articles for website.

Screenshot of Climate Name Change campaign tactic and copy. Copy in image is: